The Cochlear Implant :: deaf community

The Cochlear ImplantThe cochlear implant is possibly one of the greatestinventions designed to benefit the deaf community. Acochlear implant is a device implanted internally behind adeaf persons ear with an external microphone, and isdesigned to provide artificial sounds to masses who experiencenerve deafness in both ears and show no ability tounderstand pitch through hearing aids. Since thedevelopment of the cochlear implant in the 1960s, morethan 10,000 people worldwide surrender been implanted with thisdevice.Although this may seem like the perfect device to aiddeafness, a lot of controversy compose exists about the cochlearimplant. There are many advantages and disadvantagesabout the implant. I will start by discussing the advantages.The cochlear implant has allowed many deaf people to liveout hearing lives. During the 1960s, more primitiveimplants allowed for partial hearing, the percentage of wordsthat could be understood without lip reading was about 12%, that with modern technology, that number has risen to about80%, making conversations with a deaf person and a hearingperson possible through speech without the use of signlanguage. Deaf people who have experienced hearing andlanguage skills previously, benefit much more from theimplant because they do not have to learn new sounds orwords.Although the cochlear implant can benefit deaf peoplegreatly, there are still many disadvantages. Of the 15 gazillionpeople in the U.S. with significant hearing loss. Less than 1%are potential candidates the the cochlear implant. There is nostandardized criteria for accepting or rejecting a candidate,but they often need to meet audiological, medical, andpsychological criteria. As with all surgeries, there is somedegree of risk, but because of the anatomical location beingso close to the brain, these risks are much greater. Eventhough the cochlear implant may be suitable for more deaf

Analysis of An American Tragedy and What Makes it a Classic :: An American Tragedy Theodore Dreiser Essays

Analysis of An American Tragedy and What Makes it a Classic An American Tragedy is an intriguing, frighteningly real journey into the mind of a murderer. It is a biography of its era. And, it is also historical fiction. But what makes this novel a classic? mend society has changed dramatically since 1925, Dreisers novel, which shows the futility of The American Dream and the tragedies that trying to live it can cause, accurately summarizes social mores of this and any time period.Before Theodore Dreiser was born, his father, a devout German immigrant, lost everything when his large woolen mill burned down (kirjasto.sci.fi 1). After a beam hit his head, Dreisers father was subject to dramatic mood swings this brain damage caused him to became an evangelist (Survey of American Literature 571). Theodore Dreiser, the twelfth of 13 children, was born in Terre Haute, Indiana, in 1871. By this time, his parents were poor, nomadic preachers. Their nomadic lifestyle meant that Dreiser did not have any companions outside his family. While travelling, his mother taught him to avoid degrading and destructive experiences (Hart 236). Certain that his parents were failures because of their strong morals and their constant preaching, he rebelled. Dreiser had no friends, money, social status, or sex life, which he craved. For about Americans, these were collectively The American Dream. For Dreiser and his most famous character, Clyde Griffiths, living the American Dream -- the evasive pinnacle of success -- became an obsession.That obsession led 13-year old Dreiser to Indiana University, which he flunked out of. Instead of preaching, he instantly abandoned his unsuccessful family for the promise of riches and women in industrial Chicago. After living in abject indigence for years (Parker 203), he worked as a journalist for both Chicago Globe and St. Louiss Globe-Democrat, which gave him a glimpse of high society. There, he married Sara White. Within months, the cardinal s eparated permanently, and Dreiser became a nomad. While wandering, he studied the writings of Balzac, Darwin, Freud, Hawthorne, Huxley (wwnorton.com 1), Poe, and Spenser, from which he created two philosophical theories social Darwinism governs society (Parker 203), and mans greatest appetite is sexual (kirjasto.sci.fi 1). Dreiser followed his philosophical system he typically had several affairs at once.In New York, Dreiser started Sister Carrie, a brilliant naturalistic piece. The book was sold only viosterol copies it was so scandalous that its owned publishers censored its printing in 1900 (Bucco 5).

Effect Of Tension On Resonance And Amplitude :: Papers

Effect Of Tension On Resonance And Amplitude PLANNING Aim The aim of the try is to investigate the effect of tension on resonance and amplitude of a string. Basis Personal Knowledge This experiment is based on the resonance, frequency and amplitude. From what I have learnt in class and everyday life, I know that when a string of any kind is pluck, it moves to and fro. The movement wee-wees the air molecules around it to vibrate. When it moves fast enough, the vibrations cause a sound to be heard. Research Some research was carried out into the principles on which the experiment is based. The frequency of an oscillation is defined as the number of cycles kill per unit time (Salters Horners Advanced Physics) That is for a spring the time taken for it to move to and fro once is its frequency. Frequency is measured in Hertz (Hz). Each aim has its own natural frequency. (Physics For You by Keith Johnson). Resonance occurs when the applied frequen cy equals the natural frequency of the object. Therefore when the string to be used in the experiment is plucked and the applied frequency equals its natural frequency then resonance occurs. The resonant frequency of a string can be increased by * cut down the length * Increasing the tension * Using a lighter string Variables and Constants The experiment is basically concerned with the effect that the tension will have on the frequency and amplitude. Therefore, the basic variable will be the tension of the string. The constant in this case would be the thickness of the string, as it will not be changed. This should ensure that the experiment is fairly accurate as its thickness can affect the resonance. Application of Principles The principles of frequency, resonance and amplitude are largely applied in many engineering projects. The understanding of the above principle is vital to ensure that bridges are safe to travel on.

Free Julius Caesar Essays: The Role of the Mob :: Julius Caesar Essays

The Role of the Mob in Julius Caesar The most important characters of the adjoin Julius Caesar ar clearly the citizens of Rome. The citizens have an important effect on both the audience and the characters in the play because of their unlimited desire to stormily express their emotions. Throughout the play these emotions are communicated through various events. The first event is the celebration of the feast of the Lupercal. It was the citizens positive reaction to Caesar during his triumphant return after his victory everywhere the sons of Pompey that provide the fear of caesars becoming king. The citizens opposition to Pompeys allies caused great disturbances in the streets because a short while before, Pompey was their hero. Now Caesar, victorious, is the hero of the hour. Their response besides influenced the idea that Caesar was becoming too ambitious. Thus, the citizens of Rome had a role in the fate of Julius Caesar. A later example occurs during the funeral orat ion by Mark Antony. Brutus logically gives his reasons that necessitated Caesars death. He informs them that he acted out of love of Rome and his desire to prevent tyrants from controlling her. The citizens embrace his words with cheers and understanding. However, their mood alters when Antony offers his interpretation of the situation. He passionately described the deeds Caesar performed in behalf of the citizens of Rome, which clearly contradict the opinion of the conspirators that Caesar was too ambitious. Antony carefully uses irony in referring to Cassius and Brutus as honorable men the strategy wins over the citizens and they listen with growing anger to his words. He leads the citizens to the body and begins to show the brutal results of the murder while simultaneously influencing them to believe that the conspirators are murderers and traitors. Ultimately, Antony reads Caesars will, which leaves his parks, private estates, and impudently planted gardens to the citizens of R ome.

Women and Heart Disease :: essays research papers fc

WOMEN AND HEART DISEASEHeart attacks and feeling disease is no longer considered a disease that affects just men. Women are at risk of exposure for these diseases too. In fact, heart disease is the leading cause of death among women. American women are more likely to die from heart disease than from breast cancer. It w3as verbalise by the Texas Heart Institute that this disease kills more women over 65 than all cancers combined. Many times women are less likely to survive a heart attack than men are. The reason behind this could be that heart attack symptoms in women are sometimes different from those experienced by men. A cleaning lady having a heart attack may only feel pain in the arm or back, they may have some illness or light-headedness. Shortness of breathe can also be a factor. Many risk factors that contribute to heart disease can be controlled. Quitting smoking, heavy cholesterol and regulating our line pressure are some things we all should consider.Smoking is a maj or factor for heart disease. It lowers the good cholesterol, which in troll heightens the risk of heart disease. Although smoking in this country has been on the decline in the past years, the number of women who smoke has increased. The good news is that no content how long someone smokes the risk can be quickly reduced by quitting.Cholesterol levels are also related to a persons risk of heart disease. Many times cholesterol can be maintained by diet, while others may need to take medication to care for it. A study reported by the American Journal of Cardiology found that HDL (high-density lipoprotein) levels were the most important predictor of your heart health. The higher a womans HDL is the less likely she is to have heart problems.Hypertension also known simply as high blood pressure is a common problem related to heart disease. When a person has high blood pressure, the heart has to work harder. It also speeds up the hardening of the arteries (atherosclerosis). Although hi gh blood pressure cannot be cured, it can be controlled with a healthy diet, exercise and if necessary medicationWith current statistics revealing significant differences between men and women with heart disease women as a whole, need to become more aware.

Women and Heart Disease :: essays research papers fc

WOMEN AND HEART DISEASEHeart attacks and core affection is no longer considered a disease that affects just men. Women ar at risk for these diseases too. In fact, heart disease is the leading cause of death among women. American women are more likely to fail from heart disease than from breast cancer. It w3as said by the Texas Heart Institute that this disease kills more women over 65 than all cancers combined. Many times women are less likely to survive a heart attack than men are. The reason behind this could be that heart attack symptoms in women are sometimes different from those experienced by men. A woman having a heart attack may only feel pain in the arm or back, they may have some nausea or light-headedness. Shortness of breathe can similarly be a factor out. Many risk factors that contribute to heart disease can be controlled. Quitting smoking, lowering cholesterol and regulating our blood pressure are some things we all should consider.Smoking is a major factor for heart disease. It lowers the good cholesterol, which in turn heightens the risk of heart disease. Although smoking in this country has been on the decline in the past years, the number of women who ingest has increased. The good news is that no matter how long someone smokes the risk can be quickly reduced by quitting.Cholesterol levels are in like manner related to a persons risk of heart disease. Many times cholesterol can be maintained by diet, while others may need to take medication to treat it. A study reported by the American Journal of Cardiology found that HDL (high-density lipoprotein) levels were the most important soothsayer of your heart health. The higher a womans HDL is the less likely she is to have heart problems.Hypertension also known simply as high blood pressure is a common problem related to heart disease. When a person has high blood pressure, the heart has to work harder. It also speeds up the hardening of the arteries (atherosclerosis). Although high blo od pressure cannot be cured, it can be controlled with a healthy diet, exercise and if necessary medicationWith current statistics telltale(a) significant differences between men and women with heart disease women as a whole, need to become more aware.

Our Country’s Good, Acting Advice For Act Essay

The motion-picture show starts off with just Ralph. I think I would tell the participant to look studious and intellectual, as Ralph would be making every effort to make the play to a very high standard so he can impress Captain Phillip in the hope of getting the promotion he has desired for some time. The mood should then change as before long as Shitty Meg enters on stage. She should walk on with a tarty stride. She is old and thoroughly unattractive but she makes an over enthused effort to look glamorous and highly sexual. She should move toward Ralph in a very intimidating manor.Her sexual innuendoes should be delivered with a knowledgably bawdy t unitary and charisma, I can play Lieutenant, I can play with any part you like. When trying to convince Ralph into giving her a part in his play, You dont want a young woman peculiar, Lieutenant, they dont know nothing, I think she should grab Ralphs leg as soon as she says the identify Shut your look and Ill play you as tight as a virgin. Ralph should seem very intimidated and should jump up and derriere a stylus from her in disgust. Meg should continue like this until Ralph has enough and shouts Long .At this point Meg should be slightly scared of Ralphs rage but she keeps face by accusing Ralph of being a homosexual, We thought you was a madge cull, she should say her lines in a patronising matter-of-fact way to try and lower Ralphs high persona of himself. The comic mood should continue when obliquely comes on the stage. He should be lively and full of component as he is your typical capital of the United Kingdom geezer. He delivers his first few lines with an almost fake admiration for Ralph I am c wholeing you Mr Clarke as one calls Mr Garick Mr Garick. Sideway should have a very in-your-face attitude to Ralph.Ralph should be very intimidated and suspicious but remain on the spot in a very militaristic manner to give the impress that he is not phased by Sideways very forward and friendly approach. S ideway should be walking around Ralph the whole time to try and show that he is nimble and enthusiastic top of my profession, Mr Clarke. As Sideway delivers his lines, in a very reflective thoughtful manner, Ralph should gradually ease out of his rigid posture and himself seem to be thinking of the wonderful London which Sideway speaks of London bridge at dawn.Then when delivering the line plucking up courage, I pluck her, he should remove a handkerchief out from Ralphs sanction pocket, unknown to the audience or Ralph himself. Then when saying the handkerchiefs he should reveal the handkerchief in a very theatrical way so it is make clear to both the audience and Ralph that Sideway had stolen his handkerchief. Ralph should seem surprised but should then give the impression that he is still very important and guise almost that nothing had happened.As soon as Dabby and bloody shame enter, we should realise how different the two characters are. Dabby should be confident and pushy wh ereas bloody shame should be legato and highly reserved. Ralph should be infatuated with Mary as soon as he lays eyes on her. Although he cant take his eyes off her I dont think that Mary is either confident or keen enough yet to achieve eye get hold of with him. Dabby should push Mary forward quite forcefully after saying her line You asked to see Mary Brenham, Lieutenant. Here she is.Mary is still very anxious and still doesnt show any sort of interest in Ralph whatsoever. He intimidates her because he is one of the officers and she is also scared because she is about to audition for a play. Ralph should seem keen to want to talk to Mary rather than Dabby, purely because he is smitten with her Do you know what a play is? . Dabby to him is just an villainy Ive seen lots of plays, Lieutenant, so has Mary. Mary must still remain quiet and nervous (this shown in the stage directions when it says that should say some of her lines inaudibly.Although Dabby is very keen to get Mary he r part in the play because she feels that Ralph would be a good person for Mary to be with and sleep with on the ship Mary wants to be in your play, Lieutenant but should be very obvious about the fact that she wants in the play as healthy and so do I. Ralph wants to make sure he gives Mary the impression that he wants her to be in the play by telling her all of the good things that separate people have said about her The Reverend Johnson told me you could read and write, Brenham.The first time that Ralphs and Marys meet should be when they both start reading the play to each other, whilst there is life there is hope. Every time the two look each other in the eyes when they are reading the play the looks should be held and prolonged to show an obvious attraction from both of them. Ralph for the first time in this scene is above the convicts and seems to have intellectual superiority over the two of them. The actor should say this lines in quite a patronising way not because he wan ts the convicts to know their place but because that is how he treats everyone This is a comedy, they dont really mean it.Mary should seem very innocent and like a little girl. Especially when Ralph tries to explain the plot of the story which is rather bizarre she falls in love with Silvia. In the stage directions it actually says Mary begins to giggle but tries to hold it back. The mood then changes drastically as soon as Liz enters. Her stride should show that she is aggressive and very confident. Mary should very subtly sneak away and not say anything. Dabby and Liz should give each other evil glares.It says in the stage directions about the characters each retention her ground, each ready to pounce. Ralph should seem unphased purely because he knows nothing of the hostility between the two characters Dabby You cant have her in the play, Lieutenant. Ralph wherefore not? Lizs anger just mounts until the point at which she nearly cracks, the stage directions say that she looks briefly at Dabby, as if to strike, then changes her mind. The actress performing Liz should be forward and confident and intimidated by nothing she snatches the book from Ralph and strides off.

Nature’s power Essay

There is one common theme between the short horizontal surface How the World Was Made and the poems This Newly Created World, dream Song, I Have Killed the Deer, and I Am Your Mother. They all sh ar the theme that temperament explains why many things are.In the short story How the World Was Made, the story of creationalism is focused upon temperament as the cause. Every one of Earths mysteries is explained by nature. For example, the explanation of cold and hot springs from the mountains reads as follows.The streams that come down from the mountains are the trails by which we reach this underworld, and the springs at their heads are the doorways by which we enter itWe know that the inures in the underworld are different from ours, because the water in the springs is always bullet in the winter and cooler in the summer than the outer air.This Newly Created World break dances explanation to the beauty and color of the earth. the earth, our grandmother, extended the green reflecti on of her concealment The poem describes the earth itself as our own grandmother.Although quite short, Dream Song talks about natures power to gradually rotate seasons social class after year. I feel the summer in the spring. This quote expresses how one might be able to feel it in the air and how one season will begin to blend into the next one.I Have Killed the Deer explains natures own cleaver idea the circle of life. It states that each and every one of natures creations must take away from nature, but will eventually give enough back again when they die. When I die, I must give life to what has nourished meso that The circle of life is never broken.The poem I Am Your Mother explains all the things that should be loved in nature as a mother-like figure. This poem botherationfully states the abuse mother has taken and that it should be respected. All this beauty was your to behold, Your duty was to love, cherish and protect Feel my anguish,the pain in my soul, All I asked was your respect.All of the poems and the short story can clearly explain many mysteries, wonders, and beauties nature is trying to give to us.

Anti-Gay Attitude in Schools

The article I read was on anti-gay comments in Canadian schools. Two university professors of Manitoba conducted a national survey of both homo inner and heterosexual person teens. Out of 3,700 students across Canada, hear insulting comments on a daily basis. The survey found that seventy per cent of students heard phrases like thats so gay and forty eight per cent heard derogatory terms like faggot, lezbo and dyke every day.The article recommends that school boards should apply gay-straight alliances such(prenominal) as the LGBTQ (lesbian, gay, bisexual, transgender or queer) groups which are common in high school and a broad education as well as better teacher training. stack who are insulted for being gay are simply harassed. Everyone has the right to life and security as guaranteed by our constitution. We stir many bullies at school and comments such as those as I listed and are beneficial another form of a put down and should not be allowed anywhere, including school.Student s who do this are just ignorant and immature but adults who ignore it are the real problem. This relates to psychology because if you examine the percentage of people who get harassed in school could have mental health issues in the future such as stress for being discriminated in schools, suffering from anxiety and depression, or addictive behaviour because of their sexual orientation.This could also lead to eating disorders, drug and alcohol abuse, and suicide. The likelihood of suicides happening are people who probably cant cope with discrimination, isolation, and loneliness. In conclusion, the researchers give tongue to that there is a lot of ground to help push for an improved school climate which is true because high school is tough for everyone. And even aft(prenominal) high school it doesnt stop being tough.

Godiva Chocolatier Swot

Introduction Godiva has for a long time now being among the leading corporations in its area of expertise, coffee. Currently, it records a sale of five hundred million USD per year. It offers a very interactive, as well(p) as customer serv folderol, where consumers are able to feel the staffs sincerity. community history Godiva Chocolatier is a multinational friendship that deals with manufacturing of agiotage burnt umbers and otherwise products related to chocolates. Godiva was founded in 1926, in Belgium, but later purchased by the Turkish Yildiz Holdings, the owner of Ulker Group.It opened its first boutique shop in the Grand Place in Brussels. The smart set went global finished opening its first shop outside Belgium in Paris, France in 1958. The smart set expanded advertize and by 1966, the company products had reached United States where some of the products were sold mostly in luxury strip malls. Godiva has more than 600 retail shops and boutiques that it owns and operates in various countries such(prenominal) as United States, Asia, Europe, as well as Canada.The corporation is excessively available through more than 10,000 specialty retailers. This company, in addition, to chocolates offers other products such as truffles, biscuit, and fruits, cocoa, among several(prenominal) other foods and beverages (Godiva History and FAQ (2004). The company by the year 2007 had reported annual sales of 500 million USD. It is in the same year that the company announced its interest in exploring various strategic alternatives among them being divestiture.However, in December, 2007, the company announced its interest in selling Godiva to one of the roundst and prominent consumer goods manufacturer in the Turkish food manufacture, and by 2008, the process was completed, and Yildiz Holdings gained ownership of this company (Adelman, Andrews, & Lee, 2007). Currently, this company continues to own and carry its operations in with more than 400 shops globall y. The company has embraced the unsanded technology of online shopping and before long it issue 6 seasonal mails roll catalogs annually in United States, as well as accepting online and earpiece orders for their goods (Godiva History and FAQ (2004).Godiva operations in Singapore Singapore can be an interesting market to penetrate through direct investment or franchising. Godiva has at present invested in Singapore through setting up shops and boutiques in several cities in Singapore. This country is strategically situated at the southern tip of the Malayan Peninsula. It consists of Singapore islands, several islets within its territorial waters. The land is characterized by undulated land with low hills. Therefore, the country is well accessible due to its accessibility through land, water, and air.Singapore is currently regarded as one of the most dynamic cities globally where people can work, invest, and live in (Ghosh, 2010). It is globally connected with a multicultural an d international urban center states and towns and offers one of the best conducive environments globally to do business sector and for success driven industries. For about four decades now, Singapore has undergone tremendous transformation from a turn out of national business to one of the worldly concerns prominent financial centers, sea hubs and international airports.Additionally, it has perish one of the most open economies for both flip-flop and investment nationally and globally. Companies and organizations operating in this country are guaranteed access to competent and unbiased judicial system, transparency and consistence in government guidelines, carrying out of strong and good corporal governance policy, as well as anticorruption policies. Godiva, after carefully market research in Singapore, developed strategies of entering into this market. Godiva Company has invested directly through setting up store and shops for selling its products.It has three stores in thi s country that are situated in main locations, for example, in large cities and islands where there is easy accessibility and convenient for customers shopping their products. There are vast Infrastructures in this country, and thence the company has taken this opportunity and introduced online shopping for its products. The products in this market are not only purchased through the retail shop, but through online services where the customers purchase chocolate products in the comfort of their homes.The company has a plan of diverting more attention to Singapore, since Singapore is one of the wealthiest and prosperous nations and thus the demand for allowance goods and services is high. Additionally, it has a population of approximately 5 million with a growth rate of about 24%. Therefore, this gives the company a wider place market. Competitive analysis Godiva has many competitors situated in Singapore. It faces contention from both local and international industries. For exampl e, Royce and the Chocolate Research Facility is a local company in Singapore and a rival of this company.Other competitors in this industry include Leonidas, and Teuscher, among others. However, despite the harsh competition in this industry, this company has always been talked about by the lovers of chocolate. They trust and remain loyal to the company since the company is well known in the provision of high class and premium products which satisfy the customers. Therefore, despite the advantage the other competitors could pay off in this industry, for example, the local company, it still open a competitive edge in terms of winning the customer loyalty through providing products of substance.Future of the company in Singapore According to the forecast do in Singapore, there forget be a 17% growth rate for the chocolate industry. Majority of the customers of Godiva Company are age group of in the midst of 30 and 40 years who are in the working class and, therefore, can afford t hese premium products. However, according to research, the thrift is expected to pick up, and thus younger people from the age of between 20-30 years will increasingly earn more income, and they will be more willing to spend more as their disposable income increases.This group of consumers mostly looks for premium and passing customized products. Therefore, the company will be better situated to compete in this industry. Godiva Gems products and brand Godiva offers its chocolate products in various brands and mannequin of flavors in order to capture a wider market, as well as meet all the customers demands and specifications. Some of the flavors include truffles, extraneous creams, fruits, chocolate bars, caraques, among several others. The customer has created a multifariousness of more than seventy products of those customers who demand customized goods.The company, in addition, offers other more than 100 varieties for various occasions such as for gifts personal indulgence, special occasions like cocktail meetings and home entertaining chocolate products. Traditionally, the company use to pack the products in Godivas classic deluxe bal stoolin, but currently the company has styled up and now uses stylish seasonal packaging for all its customers. In addition, the company sells other complementary products to these chocolates products which include Godiva ice cream, Godiva white chocolate liquor, among others.Godiva customize its chocolate products to meet and fit in the demand of local cultures. For example, the taste and flavors of Godiva products in US is different from that of Europe. A lot of milk and sugar products are added when preparing chocolate for American market. Godivas Marketing Strategy for Godiva Gem in Singapore Market segmentation Marketing segmentation is pregnant for any business that wants to excel in any industry. It helps a company identify segments with similar characteristics such as buying behavior (Zonis, 2009). Godiva choco lates have created cardinal segment corporate segment and affluent retail market.The corporate segment has two main groups for a particular purpose. The first key group is for business gifts giving. This is a round the clock market but does not have peak times during holiday gifts and presents giving season. The other group in the corporate segment is for corporate incentives programs. These programs are exploited by corporate rewards, sales incentives, as well as recognition. The affluent retail market entails retails clients and customers who have a preference for premium and expensive products. The largest group for these products is found in capital of the United Kingdom.In Singapore, the market can be divided to include the haves and the have not. The market can be divided to reach those with low earnings, as well as those with high earnings ((Cohen, 2004). Product differentiation Godiva is an established company in many move of the world and have won the trust and loyalty o f many customers globally. In Singapore, though the products are expensive, many customers prefer buying from Godiva shops as opposed to other shops in the same industry. This is because the company positioned its products to offer high premium products and of a different variety.Therefore, many customers are aware of the quality of the Godiva products, and, therefore, remain loyal to the company despite the increase in price. This gives this company a competitive edge in this industry. Product positioning Product positioning is the unique way of religious offering the products in the market. Godiva company apart from offering exceptional products in terms of quality, it has a variety of packaging which attracts customers. For example, many customers require custom made products and parcel of land which the company is able to offer widely.In addition, there are varieties of products for different occasions such as for special gifts. The company has over 100 varieties of products f or various occasions. This gives it a competitive edge over the other companies in this industry since it is able to tap a bigger market. Marketing target Godiva chocolate deals with Chocolates products and, therefore, the main target of its market is chocolate lovers. These are people mostly love indulging in rich and delicious products, for example, products in the world of chocolate.The company has a variety of products that its offers in the market depending on the customers demands. Some of the varieties of products include white chocolate, fruit , dark chocolate, milk chocolate, chocolate shakes, among other varieties. The target market of Godiva consists mostly of the world class or the rich since the chocolate products are expensive and are only affordable to the rich. To capture this world class group, the company offers a variety of packaging designs, which are artfully designed to fit the targeted people. Product strategyGodiva chocolate shops and boutiques offer a wide v ariety of their super-premium selections chocolates products. The selection includes the company newly introduced chocolate products which include Nippon, Romaine, seventy two percent cocoa Demitasse, and Creole. Godiva Company has placed its products where customers can easily access them. For example, it offers a variety of products in its website to enable customers bewitch the existing products and the latest products. The products are as well available for online shopping to enable the customers shop from their homes.Packing of products, on the other sink, differs from country to country to meet different needs of the customer. For example, in United States chocolates are pre-packed but in Singapore, chocolates collections are custom made. The company has a new packing strategy, which is to sell chocolates in assortments, which are hand made so as to enhance innovation, as well as differentiation from competitors. Price In Europe, Godiva does not have much say in terms of s etting up prices for their products.This is because the prices were standardized by the European Union, and therefore, the company must comply with the union and standardize its prices. The price has also increased for most of the Godiva products, and the market has not yet accepted. The company wishes to borrow a leaf from the wine tasting that were held at local wine shop, and educate its consumers on wherefore it is worth to buy chocolate products at the set price. In addition, the forecast shows that there will be an increase in the growth rate and therefore, the economy is expected to pick up.The company, therefore, is deciding on working on the quality of the product to be reflected in the high prices set. Many people will also be able to afford these products at that price because the income will go up and so will their disposable income. The pricing strategy includes establishing further premium pricing on those products that are best selling for retail rich segments and co me up with the best pricing and volume combination. For the affluent retail segment, which have achieved an average growth rate, the company plans on maintaining the current pricing for the rest of the products.Introduction of discount pricing for all the corporate segment for the first time client, and also a for longer time clients, that is, those clients that have been in business for more than three years. This strategy is for helping in attracting more clients, as well as maintaining the existing ones. Channels of distribution The company first decides to increase its distribution channels in London without necessary increasing its investment in material stores. This will be done through association with third party premium retail channels.The company desires to increase distribution channels outside London utilizing similar associate if the strategy works in London. The aim of this strategy is to decrease the investment in stores which in the past has been seen to negatively impact on returns of this company. The company has various options to consider, for example, to distribute the chocolate premium products aggressively across many channels. However, this would have a large drawback on the company since it would dilute the premium luxury brand name. The second option would be to identify premium retail channels of distributions and utilize them.One possible premium retail channel sleeper that can be considered is Starbucks Coffee. Promotion strategy The aim of Godiva promotion message into the global and common campaign is to unify its advertising message. However, this strategy is difficult because of the balance in the individual market around the world. The company has a new goal in promotion, which is to raise the rate of the purchase of chocolate products for gifts, special occasions, and for egotism consumption. In addition, the company in its advertising campaign wants to give the brand name a youthful appearance.Since women do most of the purchasing, advertising should, therefore, focus on women magazines and billboards. In entering new markets, the company will focus on the product and its promotions. Therefore, the company should develop and initial promotion strategy in order to gain some market share in Singapore. The company can start with giving free samples in order to create free publicity. another(prenominal) form of advertising that Godiva can introduce is the Godiva Theater. Godiva Theater is a domestic strategy that can be used in promotion of products, in Singapore.Customers through this promotion strategy can watch their chocolate products produced through the glass viewing area, and they can, therefore, enjoy chocolate fresh made. The strategy of unifying Godiva image globally is a viable strategy. However, having conflicting brand images can cause confusion and misunderstanding between markets, as well as in the company. Since Singapore is a technologically advanced state, Godiva should design its adv ertising to be mostly on televisions and internet. The company should also try to get a celebrity to use in advertising.This is because having a celebrity or a role model promote the chocolate products, as well as the companys image will increase the interest of Godiva and its products. The company, once the brand is accepted in the market can go back to the word of mouth form of advertising. Godiva Company uses two types of production methods in manufacturing various sizes and shapes of the chocolates products. They include enrobing and shell-molding. Shell molding is mostly practiced in Europe and is used in manufacturing most of the Godiva chocolates. This method has enabled the company to design unique olds, giving them unique style, and sophisticated confections, which are easily recognized as Godiva. When these collections of the shell-molded chocolates are packed in one of the stylish package, they become appealing even to the most discerning customers in the market. Conclusi on and good words Godiva is one of the most prominent companies in the chocolate industry. According to the above analysis, this company is highly preferred by many lovers of chocolate in all the place its has set stores. In Singapore particularly, the company is exceedingly doing well.This is because of its exceptional chocolate products in terms of quality, packaging and variety of chocolate products. The company, therefore, despite the increase in the prices of its products still attracts a substantial number of customers that can sustain it in the market. My recommendation would be since according to forecast, the Singapore economy is expected to rise in the future, which means the people earnings will go up including the youth of under 30 years, the products should be given a youthful appearance to attract the youth. This will consequently increase the target market for Godiva products.

Dell E Marketing

dingle Enhances Online Marketing Capabilities and Improves internet site Performance with duty host 2000 Published September 2001 To improve performance and modify complex online marketing campaigns, dingle upgraded its online commerce platform from Microsoft place Server 3. 0 Commerce Edition to Commerce Server 2000. The waxy component-based architecture and across-the-board prebuilt functionality in Commerce Server en adequate to(p)d dell to implement its bracing campaign capabilities in just six weeks of development time.The comprehensive campaign care arrangement integrates with Dells existing customer relationship management (CRM) dodge, moving the confederation much closer to its goal of a true closed-loop online marketing environment. phoner Overview Dell Computer Corporation is the worlds leading direct computer system provider, with the companys award-winning customer service, industry-leading growth, and superior pecuniary performance continuing to differen tiate Dell from its competitors.At the heart of this success is Dells direct-to-customer business model, enabling the company to maximize its ability to assemble customer expectations while avoiding the unnecessary time and costs associated with retailers or other resellers. To Dell, the Internet is the purest and most efficient form of the direct model, providing colossaler convenience and efficiency to customers and, in turn, to Dell. To Dell, direct refers to the companys relationships with its customers, from home PC users to the worlds largest corporations. Approximately one-third of Dells U. S. 28 billion in annual revenues is passd through the companys Home and Small Business (HSB) Division, with the remainder generated from sales to medium and large businesses and institutional customers. HSB in like manner maintains birthership of Dells online accessories store, which offers users a complete selection of nearly 30,000 competitively priced software and peripheral mer chandises from leading manufacturers, carefully selected to complement Dells systems. Business contest As a premier system provider to many other e-commerce companies, Dell strongly believes in using the products it recommends and sells.Toward this end, Dell traditionally has relied on Microsoft Site Server 3. 0 Commerce Edition (SSCE) to provide signifi washbowlt portions of the e-commerce functionality needed for Dells complex sack site. Site Server 3. 0 provided great shopping cart and checkout functionality along with other benefits, besides we were still looking for ways to improve performance and get closer to our customers, says Gregg Hansen, Development tutor for Dell HSB. Specifically, we wanted the ability to implement campaigns and use coupons.This presented challenges due to the heterogeneous environment we had in place, with commerce functionality provided by SSCE, customer data residing in a third-party CRM solution, and a mixed bag of applications used to mine the data. Solution To improve performance and facilitate complex online marketing campaigns, Dell decided to upgrade from Microsoft Site Server to Commerce Server 2000. The company took a kindd approach, first upgrading to Commerce Server to achieve greater performance and stability, followed by implementation of the impudently functionality it provided that would improve the companys e-marketing capabilities. The componentized nature of Commerce Server 2000 allowed us to easily break the project into chassiss, says Hansen. Phase one consisted of upgrading the platform before the holiday lockdown, with phase two focused on implementing the new functionality provided by Commerce Server 2000 to improve our campaign capabilities. Phase 1 Greater Performance and Stability compound Management Capabilities After phase one, consisting primarily of the platform upgrade from Site Server to Commerce Server 2000, Dell saw significant performance improvements in the areas of shopping cart ma nagement and user checkout. We took advantage of the improved Commerce Server 2000 platform to increase performance by up to 100 portion in close to areas, says Hansen. While our upgrade to Windows 2000 last year resulted in much better stability and performance, migrating from SSCE to Commerce Server 2000 has led to additional improvements in these areassomething I attribute to the elimination of memory leaks and better use of the platforms core objects. As a result, the servers no longer require the enumerate of attention that they used to. The platform upgrade also provided Dell with significant benefits in the area of system administration and management. The new management functionality in Commerce Server 2000 has enabled us to move away from a server-by-server management environment to a more centralized one, says Hansen. The Microsoft Management Console snap-ins for Commerce Server 2000 flip it easier to manage the large numbers of servers we employ and to bring new boxe s online as we continue to grow. Phase 2 Comprehensive Campaign Management In phase two of the project, Dell took advantage of the extensive new prebuilt functionality in Commerce Server 2000 to enable targeted marketing campaigns. Using the new components inCommerce Server 2000, we were able to implement the functionality needed to build the concept of a campaign, tie it to a discount, and enforce itall with just six weeks development time, says Hansen. Had we tried to do it on our own and build this functionality from scratch, it would have taken six months. As part of this effort, Dell created a custom Commerce Server 2000 Business solve Pipeline (BPP) component to handle coupons created for each campaign. The BPP provides a great framework for modeling and implementing commerce processes, says Hansen. Its plug-in architecture makes it highly flexible and extensible, enabling us to achieve the overall functionality we need by combining out-of-the-box pipeline components with o thers that are either internally developed or purchased from a third party. Pipeline performance has also been greatly increased over the previous version, resulting in better than 100 percent increases in some areas. To allow business users to easily implement campaigns, Dell uses the Commerce Server 2000 Business Desk. The Business Desk enables our business managers to create complex campaigns without having to involve development staff, says Hansen. We created extensions to the Business Desk that enable users to interact with our third-party CRM system to import lists of customers for a campaign. They can use the expression builder to define the campaign rules and create the coupons, which are then passed back to the CRM system for the e-mail campaign. When these customers are driven to the site, the new Commerce Server 2000 functionality weve implemented tracks the users, enforces the campaign rules, and calculates the appropriate discounts. Moving Forward with Commerce Server 2000With Dells new campaign management system now in production, Hansen is looking at other Commerce Server 2000 features to further enhance the companys online marketing capabilities. Were looking at the Commerce Server 2000 Targeting System to make product recommendations based on real-time customer behavior, which should significantly improve our ability to cross-sell additional items, says Hansen. Were also looking at taking advantage of new features in the Business Process Pipeline, such as its ability to support multiple ship-to locations. Why Dell Chose Commerce Server 2000 Dell selected Microsoft Commerce Server 2000 because it provided extensive out-of-the-box functionality that easily could be integrated into the existing complex environment. We looked atseveral other products, but Commerce Server 2000 was the easiest to extend and get into production, says Hansen. The greatest benefits provided by Commerce Server 2000 are its extensive out-of-the-box functionality combin ed with a flexible component-based architecture thatcan be easily extended.With just six weeks of development, we were able to customize and integrate its prebuilt functionality into our existing environment, resulting in better performance, improved stability, and extensive new campaign management capabilities. For More learning For more information almost Microsoft products and services, call the Microsoft Sales Information Center at (800) 426-9400. In Canada, call the Microsoft Resource Centre at (800) 563-9048. Outside the 50 United States and Canada, please contact your local Microsoft subsidiary.To access information using the World Wide Web, go to www. microsoft. com. For more information about Dell products and services, visit the Web site at www. dell. com. For more information on Dell/Microsoft solutions, please visit www. dell. com/microsoft. 2001 Microsoft Corporation. All rights reserved. This case study is for informational purposes only. MICROSOFT MAKES NO WARRANT IES, EXPRESS ORIMPLIED, IN THIS SUMMARY. Microsoft, the . profit logo, and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Solution Overview Profile Dell Computer Corporation, headquartered in Round Rock, Texas, near Austin, is the worlds leading direct computer system company and a premier supplier of technology for the Internet infrastructure. Scenario Business-to-business and business-to-consumer e-commerce Microsoft Technologies/Products Used Microsoft Windows 2000 Advanced Server oo ? Business-to-business and business-to-consumer e-commerce ?Microsoft Technologies/Products Used ? Microsoft Windows 2000 Advanced Server operating system with Internet Information Services version 5. 0 Microsoft Commerce Server 2000 Microsoft SQL Server 2000 Benefits By upgrading to Commerce Server 2000, Dell was a ble to improve performance in some areas by upto 100 percent. The flexible, component-based architecture of Commerce Server enabled Dell to use only the functionality the company needed and made it easy to extend the product where needed to meet the companys specific business needs. The greatest benefits provided by Commerce Server 2000 are its extensive out-of-the-box functionality combined with a flexible component-based architecture that can be easily extended. With just six weeks of development, we were able to customize and integrate its prebuilt functionality into our existing environment, resulting in better performance, improved stability, and extensive new campaign management capabilities. Gregg Hansen Development Manager Dell HSB Microsoft Commerce Server 2000 Customer Solution Using the new components in Commerce Server 2000, we were able to implement functionality to build the concept of a campaign, tie itto a discount, and enforce itall with just six weeks development time. Had we tried to do it on our own and build this functionality from scratch, it would have taken six months. Gregg Hansen Development Manager Dell HSB pic The . NET Enterprise Servers are Microsofts comprehensive family of server applications for building, deploying, and managing next-generation, integrated Web experiences that move beyond todays world of stand-alone Web sites.Designed with mission-critical performance inmind, the . NET Enterprise Servers provide fast time-to-market as well as scalability, reliability, and manageability for the global, Web-enabled enterprise. They have been built from the ground up for interoperability using open Web standards such as the Extensible Markup Language (XML). The . NET Enterprise Servers are a key part of Microsofts broader . NET strategy, which will enable a distributed computing model for the Internet based on Internet protocols and standards in order to revolutionize the way computers talk to one another on our behalf.

Fly High with Sti College Angeles

Fly High with STI College ideales A. INTRODUCTION July 11, 2012 1015 A. M (1st Semester of S. Y 2012-2013) It is her second week in her new concern as a Marketing Officer Ms. Eleanor Pineda is very enthusiastic while checking the STI College Angeles Strategic Plans for 2012. It has been eight (8) categorys that STI College Angeles is not achieving the projected number of first year students that must be enrolled each school day year, not to mention that the shortage is majority half of what is projected. This is alarming Madam. Eleanor Pineda That is correct and it is disturbing in our end. We pick out been running(a) it out to hit and surpassed every years projection, however the opposition with wholly the colleges and universities around Angeles City makes the competition stiffer. As you keep observe, we are primed(p) in a market saturated with lots of tertiary schools which also offers diverse courses. Ms. Rowena T. Selom, Administrator STI College Angeles. This wil l definitely serve as a argufy to you Eleanor as a newly hired Marketing Officer.You will be in-charge in initially encouraging fresh graduates of secondary level to be check of our school, and promoting our identity within the circle of Pampanga. My faculty can be of inspection and repair in internal market, for we make sure that all professors and instructors are qualified and visit all the requirements as set by CHED and TESDA. This is to ensure that type education is being given to our students. Mrs. Avelina A. Pena, Academic chieftain STI College Angeles. Thank you Madam, I will certainly be aiming helpful hands for me to materialize the projection of the school. Eleanor Pineda Competition gets stiffer, The City College of Angeles will become one of our greatest concerns, since according to the news I buzz off heard, the construction of its building (classrooms and laboratories) will be fully utilized by second semester of this school year. It might even compete w ell with Holy Angel University and Angeles University Foundation, because hearsays is that it will offer affordable tuition requitals like all other government initiated colleges. Indeed, we should watch that scenario as well. Mary Ann Canlas, Finance Manager. A moment of whitewash engrossed the room Oh.. before I forget, I would like to remind you that our monthly brush for July will be on Friday next week (July 20, 2012) unneurotic with our President, Mr. Condrado M. Dayrit. Eleanor please continue looking at the concerns we have on falling to achieve our projected number of new students each year. Kindly formulate ideas and recommendations that would help STI College Angeles sustain its existence, profitably. Ill give my best Madam, and present only the best. , this statement was followed by a confident smile and a wink. Everyone separated path and get to accordingly B. COMPANY BACKGROUND SYLLABUS, Inc. Background SYLLABUS, INC. (Symbol Sciences Languages and Laboratories for stock, Incorporation) was established with the purpose of bringing to the country side the fast emerging Information engineering. The company believed that through with(predicate) applied science the Filipino youth can become truly globally competitive.Sharing the same vision for the Filipino youth, thru franchise agreement with Systems Technology Institute (STI) the first STI school in Pampanga was opened. In February 12, 1987 at Evangelista Bldg. , Mac Arthur Hiway, Angeles City (now located at Agsons Bldg. , Mac Arthur Hiway Balibago, Angeles City). Through the constant change in the industry STI change its product slowly integrated itself into education industry as a school that provides boundless passage opportunities through ICT-enhance, non-IT programs such as the B.S in logical argument Administration and BS in Hotel Restaurant and Management. STI College Angeles branch was the pioneer franchise of SYLLABUS, Inc. , and because of the passion of Mr. Condrado M. Day rit to continuously be a channel of quality education he later on decided to franchise other STI College sites STI College San Fernando (1988), STI College Nueva Ecija (1991) and STI College Guagua (1998). Unfortunately, because of economic crisis and downturns STI College Guagua and Nueva Ecija were closed, leaving San Fernando and Angeles in its existence. STI San Fernando is located at 2/F Titas Bldg. Gapan-Olongapo Road, City of San Fernando (Capital), Pampanga and is labelled as the main branch of STI College beneath the franchise of SYLLABUS. SYLLABUS, Inc. Vision and Mission Vision Statement To be a world-class institution primarily engaged in education and training offering a wide range of technology establish courses. Mission Statement SYLLABUS, Inc. exists primarily for bringing high quality, technology based education and training to areas outside the Metro Manila in order to assist in the process of countryside development and de-urbanization.It is also the purpose of SYLLABUS, Inc. to harness its resources of people, money, technology and management know how in order to establish upstream and downstream enterprises and subsidiaries that will continuously provide opportunities for the companys own graduates, faculty, staff and the residential area at large. STI COLLEGE.. A Taste of History It all started when four visionaries conceptualized setting up a training center to fill very specific hands needs. It was in the early 80s when Augusto C. Lagman, Herman T. Gamboa, Benjamin A. Santos, and Edgar H.Sarte four entrepreneurs and friends came together to set up Systems Technology Institute, a training center that delivers basic programming education to professionals and students who lack to learn this new skill. Lagman, Gamboa, and Sarte were all heavily involved in the growing computer industry, while Santos just retired from his IT position in a pharmaceutical company. Sartes software house, Systems Resources Incorporated (SRI), kept losing p rogrammers and analysts to jobs abroad. Programmers and analysts were a rare breed thusly, with only a few training centers offering courses on computer programming.There was clear need to find and hire people for SRI, and fulfil the need of a growing business industry that was migrating to automated or computerized business processes. The founders transformed the problem into an opportunity. Systems Technology Institutes name came from countless brainstorming sessions among the founders, perhaps from Sartes penchant for three-letter acronyms from the companies he managed at the time. The first two schools were inaugurated on August 21, 2983 in Buendia, Makati and in Espana, Manila and offered basic computer programming courses.With a unique and superior product on their hands, it was not difficult to expand the franchise through the founders business contacts. A year after the first two schools opened, the franchise grew to include STI Binondo, Cubao, and Taft. A unique value prop osition spelled the difference for the STI brand then First Well Tech You, Then Well Hire You. Through its unique Guaranteed Hire Program (GHP), all qualified graduates were offered jobs by one of the founders companies, or through their contacts in the industry. The schools 1st batch of graduates, all 11 of them, were hired by SRI.And through GHP, more qualified STI graduates found themselves working(a) in their field of interest lawful out of school. No one among the four founders imagined that the Systems Technology Institute would become a college, or would grow to have over 100 schools across the country. but it did, all because of its unique value proposition, the synergy between the founders and their personnel, and the managements faithfulness to quality. Before the 1990s ended, STI also recognized the younger generations need to superior IT-enabled education.It was during this time that STI started to venture into basic and secondary education. With its vast experience in managing tertiary level campuses, STI understood the responsibility of providing the same quality of learning tools and experiences to preparatory, elementary, and high school students. The outcome was the launch of the STI Basic Education and STI High School. The STI Colleges provide bloke, baccalaureate, and masteral programs in the fields of Information and Communications Technology (ICT), Engineering, Business and Management, Hospitality and Tourism Management, Education, and Healthcare.These programs are duly accredited by the Commission on Higher Education (CHED) and the Technical Education and Skills Development Authority (TESDA). TESDA programs under the Colleges can also be ladderized with exit points that equip graduates with TESDA Certifications and the option to continue further studies in programs accredited by CHED. STI Vision We envision a technologically empowered society whose development and growth is driven by a experience-based workforce. STI Mission To be t he leader in ICT-enabled human resource development through innovative learning and career planning methodologies.STI Values * Respect * Excellence * Malasakit * Meritocracy * Teamwork * Entrepreneurship * Service The following individuals are those who have control and influence in the termination making activities of STI College Angeles (SYLLABUS). Mr. Condrado M. Dayrit SYLLABUS, Inc. President Ms. Mary Ann CanlasFinance Manager Ms. Rowena T. SelomSchool Administrator Angeles branch Ms. Avelina A. PenaAcademic Head Angeles branch Ms. Eleanor PinedaMarketing Officer Angeles branch Mr. Leo AdaptanteChannel Manager for North and Central Luzon comport employer STI Headquarters (oversees the operation and sustainability f STI Colleges franchise) C. INDUSTRY BACKGROUND STI College Angeles has been existing in Balibago, Angeles City for 25 years, pursuing its commitment in delivering quality service to all students who aspire to become professionals with its affordable tuition fe es. It occupies the 2nd to 5th floor of Agsons Bldg. in Balibago, accompanied with two (2) computer laboratories, one (1) kitchen laboratory, one (1) band set-up laboratory, one (1) hotel room, one (1) electronics room, one (1) library and eight (8) classrooms for lecture setup. Class hour is within 700am to 600 pm.STI College Angeles offers two-year courses (under the lapse of TESDA) that have ladderized program, four-year courses (under the supervision of CHED), and special courses such as Call Center Training, useful Keyboarding Training, and Personality Development Trainings. STI serve students from the 33 barangays of Angeles, Mabalacat, Dau, Porac, and Tarlac. Within the vicinity of Angeles, it tries to attract enrollees from the existing 46 Secondary Schools especially fourth year students. COURSES OFFERED by STI College Angeles Four Year Courses Two Year Special Courses B. S information processing system Science (BSCS) Associate in ready reckone r Technology (ACT) B. S Information Technology (BSIT) Associate in Hotel and Restaurant Services (HRS) B. S Office Administration (BSOAd) Certificate in Computer Electronics Technology (CCEP) B. S Business Management (BSBM) Certificate in Call Center Training B. S Hotel and Restaurant Management (BSHRM) Certificate in Effective Keyboarding Training B. S Tourism (BSTM) Certificate in Personality Development Training Its CompetitorsAngeles City has more than 60 schools (from primary, secondary, tertiary, and graduate schools) within its circle, and about 17 out of the 60 offers college courses. True enough, STI College Angeles is living in a school saturated environment and competition is getting stiffer each school year. Below is the ground substance of all the competitors of STI College Angeles. (Source Marketing Concern created by Mr. Mark Lagman, Computer Laboratory Coordinator of STI College Angeles) College/University Distance fromSTI Courses Offered Tuition Fee(Per Se mester) Estimated Population(as of S.Y 11-12) Angeles University Foundation 3 Km Medicine nurseLawHRMComputer ScienceInformation Tech. Bus. ManagementEducationCriminologyPsychology 26,000 to 45,000 9,000 Holy Angel University 4. 5 Km AccountingNursingEngineeringComp. ScienceInformation Tech. Bus. Management EducationHRMCriminologyPsychology 27,000 to 40,000 12,000 Republic Central Colleges 4 Km EducationNursingHRMManagementAccountingEngineeringComp. ScienceInformation Tech. Comp. SecretarialComp. Technician 21,000 to 28,000 2,000 Systems Plus College Foundation 1 Km BS Computer ScienceBS Info.Technology BS Bus. AdministrationBS Comp EngineeringBS ECEBS HRMBS in TourismBS Nursing 26,000 to 45,000 4,000 Systems Plus Computer College 4 Km 2yr Computer Science with Photoshop2-yr Info Technician with AutoCADD 2yr Comp Technology2yr Computer Secretarial2 yr HRSCaregiver2-yr Comp Engineering Major in Networking Technology 15,000 to 18,000 700 Mega Computer College 4 Km 2yr Comp Scie nce2yr Comp EngineeringIntegrated Programming1-year Computer Technician2yr Comp Technology 15,700 to 17,000 250 AMA Computer College Angeles City 4. Km BS Bus AdministrationBS Info TechnologyBS Computer ScienceBS Comp EngineeringBS Electronics Communications Engineering 19,000 to 23,000 400 AMA Computer learn Center Angeles City 4. 5 Km Comp. Based AccountingOffice Information ManagementComputer Systems Design ProgrammingInternet TechnologyComputer Systems Networking Technology2-year Hotel Restaurant Management 13,000 to 18,000 400 AMA Computer Learning Center Dau, Mabalacat 3 Km Computer Systems Design ProgrammingOffice Information ManagementComputer Systems NetworkingTechnology2-year Hotel Restaurant Management 13,000 to 18,000 400 Integrated Computer School Foundation 3 Km BS in Infromation TechnologyComputer Science2yr Computer ProgrammingComp. SecretarialComp. Engineering in Hardware Technology1-year Computer Technician 14,000 to 17,000 200 Montessori Profession alCollege 3. 5 Km Nursing ScienceComputer ScienceOffice SecretarialComputer AccountancyBusiness ManagementHotel and Restaurant Management 8,000 to 10,000 150 AIE College or Asian Institute of E-Commerce 3 Km 2yr Info.Technology 2yr Business Information Management2yr Computer Technology2yr HRS 10,000 to 12,000 250 Asian Institute for Computer Studies 2 Km BS Comp. Science 2yr Comp. Science2yr Comp. Secretarial2yr Comp. Technician2yr Hospitality Restaurant Services 9,300 to 14,000 450 Asian Institute of Science and Technology 2 Km 2yr Comp. Science2yr Business Information2yr Comp. Technician2yr Hospitality Restaurant Services 7,600 to 12,000 350 Clark International College of Technology 2 Km 2-yr Comp.Programming2-Yr Comp. Secretarial2-Yr Comp. Technology2-Yr Customer dealings Management2-Yr Consumer Electronics2-Yr HRS 14,000 to 17,000 400 Jose C. Feliciano College 2. 5Km BS Business ManagementBS Tourism2yr Computer Technician2yr Electronics TechnicianMarine EngineeringSea F arer CourseMidwifery Nursing Aide 16,000 to 22,000 1,200 Comparative Analysis on Tuition Fees Marketing Strategies Activities STI College Angeles conform to the policy and set laws of STI Head Quarters located in Global City Taguig, Philippines.From the management to the academic concerns all of which need to be calculateed to STI-HQ. Marketing techniques and activities were also product of STI-HQ. From billboards, to flyers, to CDs, grassships, career orientations, competitions, and recognitions month were all advised at the Head Quarters. This is to maintain the centralization of franchised branch of STI. Next page shows the Marketing Calendar and the Advertising and Promotion Expenses of STI College Angeles for S. Y 2012-2013. INQUIRY VS. NEW STUDENTSA. Y 2009-2011 ENROLLMENT SUMMARY A. Y 2006-2011 (All Graphs Source Marketing Concern created by Mr. Mark Lagman, Computer Laboratory Coordinator of STI College Angeles) STI College Angeles TOWS Analysis **THREATS** **WEAKNESSE S** 1. level competition with other colleges and universities. 2. Unstable economic condition in the Philippines that might affect parents decision in sending their children into college. 3. K+12 Policy prove by the Philippines Department of Education which started S. Y 2012. 1.School facade and location not visible to the public. 2. Lack spacious surrounding and minimal number of rooms 2 laboratories not enough to accommodate large classes. 3. Incomplete and obsolete facilities (for IT laboratories, Kitchen laboratory, and Library) 4. High-turnover rate of faculty members. **OPPORTUNITIES** **STRENGTHS** 1. The increasing demand of High School students to finish bachelor / associate courses. Continuous demand for ICT and other skilled professionals. 2. Educational institutions will not become obsolete. 3.There are about 40 + Secondary Schools in Angeles City alone. not to mention nearby places like Dau, Mabalacat, and Porac. There will always be new market to encourage every sc hool year. 4. Can attract working people who wishes to continue study to enroll at STI. 1. Job Placement Assistance (E2E Employment to Enrollment) Program. 2. One of the reputable college institution in-terms of IT in the Philippines. 3. Flexible inventory can be given to an employee who wishes to study while working. 4. Well equipped faculty members and staff. . Legal consent and requirements of CHED and TESDA properly organized. D. ALTERNATIVES July 20, 2012 130 P. M (STI College San Fernando group Room) Condrado (SYLLABUS, President) Its nice to finally meet you personally Eleanor, welcome to SYLLABUS. Eleanor (STI Angeles, Marketing Officer) Its my pleasure to meet you Mr. President. Thank you for the warm welcome that I have been receiving from all of you. Mary Ann (SYLLABUS, Finance Manager) Since everyone is settled already, I think we can now start Mr. President.The main agenda we have for todays meeting is the issues being face by STI College Angeles in failing to ac hieve the projected number of new student every school year. Condrado (President) Okay, that is clear with me. How can we address such dilemma then? Rowena (STI Angeles, Administrator) I believe that we must continue investing in improving our facilities and equipment. If students have good equipment to use in their studies and can see nice facilities within our vicinity they will be spreading news on how good it is to be part of STI and will be promote to enroll.In addition, we must do additional effort in promoting our school by doing double effort in our promotion and advertising activities for 2012. Visit more schools sponsor seminars, events, and competitions make STI existence visible to the public by displaying multiple STI banners, billboards, and flyers indicating the courses we offer and the location for them to reach us. Condrado (President) Isnt that we have been doing the same things before? Avelina (STI Angeles, Academic Head) That is genuine Mr.President, however I b elieve that Rowenas suggestion is only one of the strategies that we can do to achieve our projected number of students. Yes we can improve our trustworthy facilities and equipment within the school and it can attract more students but additional students require additional space. As of the moment, our location can accommodate less than cholecalciferol students and we still experience minor problems in terms of room assignment and space. If our objective is to increase students and to meet our projected number of enrollees, we must start in preparing a better building first.A new building with larger and spacious structure, plus a visible facade will be an effective marketing strategy. Condrado (President) Hmm our place is really not visible to the public. Mary Ann (Finance Manager) Your proposal is for STI Angeles to locate into a new building, larger than what we rent now a building with a visible facade for it to be more obvious to the public. The intention is good, but we must consider the financial status of STI Angeles before we can decide on that. Condrado (President) Can we now hear your proposal Eleanor? Eleanor (STI Angeles, Marketing Officer) Yes Mr.President, as I have listened carefully and as a result of my observation with the previous years of STI Angeles the problem that we wanted to conquer is to get the target number of students. The solution that I would like to propose is Internal Marketing with STI Students. In every 1 student he/she should migrate 4 students (transferee or new student then the student will be given a gift of knowledge of 50% scholarship in tuition fee. And in every 6 students enrolled by 1 student, he/she will be given 100% scholarship plus a uniform and any STI kit.The way I came with the computation is shown in the screen 50% Gift of knowledge (GOK) 100% Gift of Knowledge (GOK) 1 student = 20,000 (estimated payment, 50% GOK)4 student = 80,000 (enrolled)_________________________________________Total 60,000 10,000 (m iscellaneous fee and OSF)__________________________________________ 70,000 (School) 1 student = 20,000 (estimated payment, 100% GOK)6 student = 120,000 (enrolled)___________________________________________Total 100,000 5,000 (Miscellaneous fee and OSF)___________________________________________ 105,000 (School)Other resolution is to have rental fee for any available rooms that we have Example a. Kitchen laboratory (700-900 pm) class for any tutorial culinary (others). b. Computer laboratory (700-900 pm) class for any tutorial in computers (others). c. Marketing strategy with the help of any organizations like SM Supermalls in SM City Clark. d. Sponsoring activities of any high school (example held a competition within their school or tabulations with their school or having seminars) e. Talk to different school principals and have communications like school open house (some of the principals need an exposure). . Posting out STI College Angeles through the use of streamers. Condrado ( President) I love the zest of ideas that are coming from everyones mind. Give me an action plan and a feasibility study on all your suggestions, present it to me next month. Lets call it a day *end* Gratitude to the following people who provided me the information and data to complete my term paper. Mrs. Rowena T. Selom, Administrator of STI College Angeles. Mr. Mark P. Lagman,Computer Laboratory Coordinator of STI College Angeles.

Night World : The Chosen Chapter 5

Rashel froze. Her sword remained in the air, poised over the lamias means.Well, what are you waiting for? the vampire express. Go on and do it.Rashel didnt crawl in what she was waiting for. The vampire was in a position to block her sword with hiswooden handcuffs, entirely he didnt do some(prenominal) such thing. She could submit by his body language that he wasnt termination to, either. Instead he just lay there, looking for up at her with eye that were as gentle and empty as thedepths of space.His hair was tousled on his fore headroom and his m appearh was a bleak line. He didnt come along afraid. He just wenton gross(a) with those fathomless eyes.All right, Rashel thought. Do it. Even the leech is keying you to. Do it fast-now. simply instead she install herself pivoting and stepping slow a instruction from him.Sorry, she said out loud. I dont take orders from parasites.She kept her sword at the ready in case he do any sudden moves. lonesome(prenominal) all he d id was glance come out atthe wooden handcuffs, wiggle his wrists in them, and consequently lie back.I image, he said with a strange smile. So its torture this time, right? Well, that should be amusing for you.Stake him, dummy, came the little vowelize in Rashels head. Dont talk to him. Its mordacious to descend in aconversation with his kind. besides she couldnt refocus herself. In a minute, she told the give tongue to. First I have to get my accept control back.She knelt in her ready-for-action crouch and picked up the flash diminish, round it full on his face. Heblinked and looked away, squinting.There. Now she could light upon him, but he couldnt see her. Vampire eyes were hypersensitive to light. And level if he did manage to get a glimpse of her, she was wearing her scarf. She had all the advantages, andit made her feel more(prenominal) in command of the situation.Why would you conceive of we lack to torture you? she said.He smiled at the ceiling, non trying to lo ok at her. Beca utilization Im still alive. He raised the handcuffs. Andarent these traditional? A a couple of(prenominal) vampires fromthe south shore have turned up mutilated with stocks like these on. It seemed to have been d single for fun.Smile.Vickys work, Rashel thought. She wished he would land up smiling. It was such a disturbing smile,beautiful and a little mad.Unless, the vampire was way out on, its fareledge you want.Rashel snorted. Would I be likely to get information from you if I did want it? Well. Smile. Notlikely. I didnt think so, Rashel said dryly. He laughed out loud. Oh, God, Rashel thought. Stake him.She didnt know what was wrong with her. Okay, he was charming-in a weird way. But shed knownother charming vampires-smooth, practiced flatterers who tried to sweet-talk or cajole their way out ofbeing staked. Some had tried to seduce her. Almost all had tried mind control. It was only becauseRashel had the exit to resist telepathy that she was alive today.But this vampire wasnt doing any of the ordinary things-and when he laughed, it made Rashers heartthump left(p)ly. His whole face changed when he laughed. A sort of light shone in it. Girl, you are in trouble.Kill him quick. Look, she said, and she was surprised to find her voice a little shaky. This isntpersonal. And you probably dont guardianship, but Im not the one who was going to torture you. This isbusiness, and its what I have to do. She took a deep breath and reached for the sword by her knee.He turned his face to the light. He wasnt smiling now and there was no amusement in his voice when hesaid, I understand. Youve got honor. Looking back at the ceiling, he added, And youre right, thisis the way it always has to end when our twain races meet. Its kill or be killed. The law of nature.He was accosting to her as one warrior to another. Suddenly Rashel felt something shed never felt for avampire before. Respect. A strange wish that they werent on opposite side of meats in th is war. A regret thatthey could never be anything but mortal enemies.Hes somebody I could talk to, she thought. An odd loneliness had taken hold of her. She hadnt realizedshe cared just about having anyone to talk to.She found herself saying awkwardly, Is there anybody you want notified-afterward? I mean, do youhave any family? I could make authoritative the news gets around, so theyd know what had happened to you.She didnt expect him to actually give her any names. That would be crazy. In this game knowledge waspower, with each side trying to find out who the players on the other side were. If you could identifysomeone as a vampire-or a vampire hunter-you knew who to kill.It was Batman and Catwoman all over. The important thing was to preserve your secret identity.But this vampire, who was obviously a lunatic, said thoughtfully, Well, you could send a note to myadopted father. Hes Hunter Redfern. Sorry I cant give you an address, but he should be somewheredown east. Another smile . I forgot to tell you my name. Its Quinn.Rashel felt as if shed been scud with an oak club.Quinn.One of the most dangerous vampires in all the Night World. Maybe the most dangerous of the madevampires, the ones whod started out humane. She knew him by reputation-every vampire hunter did. Hewas supposed to be a deadly fighter and a brilliant strategist clever, resourceful and cold as ice. Hedespised manhood, held them in utter contempt. He treasured the Night World to wipe them out, except fora few to be used for food.I was wrong, Rashel thought dazedly. I should have let Vicky torture him. Im sure he deserves it, if anyof them do. God only knows what hes make in his time.Quinn had turned his head toward her again, looking straight into the flashlight evening though it must behurting his eyes.So you see, youd cave in kill me fast, he said in a voice soft as snow falling. Because thats certain(prenominal)lywhat Im going to do to you if I get loose.Rashel gave a strained laugh . Am I supposed to be scared?Only if you have the brains to know who I am.Now he sounded tired and scornful. Which obviously you dont.Well, let me see. I seem to remember something about the Redferns. Arent they the family whocontrols the vampire part of the Night World Council? The most important family of all the lamia, theborn vampires. Descended directly from Maya, the fabled first vampire. And Hunter Redfern is theirleader, the upholder of Night World law, the one who colonized America with vampires back in thesixteen hundreds. Tell me if Im getting any of this wrong.He gave her a cold glance.You see, we have our sources. And I seem to remember them mentioning your name, too. You weremade a vampire by Hunter and since his own children were all daughters, youre also his heir.Quinn laughed sourly. Yes, well, thats an on-again, off-again thing. You might say I have a love-haterelationship with the Redferns. We spend most of the time wishing each other at the bottom of the Atlanti c.Teh, vampire family infighting, Rashel said. Why is it always so hard to get along with your folks?Despite her light words, she had to focus to keep control of her breathing.It wasnt fear. She truly wasnt scared of him. It was something like confusion. Clearly, she should bekilling him at this effect instead of chattingwith him. She couldnt understand why she wasnt doing it.The only excuse she had was that it seemed to make him even more confused and angry than it did her.I dont think youve heard enough about me, he said, demonstrate his teeth. Im your worst nightmare,human. I even shock other vampires. Like old Hunter he has certain ideas about propriety. How youkill, and who. If he knew some of the things I do, hed fall down dead himself.Good old Hunter, Rashel thought. The truehearted moral patriarch of the Redfern clan, still caught up in theseventeenth century. He might be a vampire, but he was definitely a New Englander.Maybe I should find a way to tell him, she said whim sically.Quinn gave her another cold look, this time tempered with respect. If I thought you could find him, Id worry.Rashel was unawares struck by something. You know, I dont think Ive ever heard anyone say yourfirst name. I mean, I presume you have one.He blinked. Then, as if he were surprised himself, he said, John.John Quinn. John.I didnt realize you to call me it.All right, whatever. She said it absently, deep in thought. John Quinn. Such a normal name, a Boston name. The name of a real person. It madeher think of him as a person, instead of as Quinn the dreadful.Look, Rashel said, and then(prenominal) she asked him something shed never asked a Night Person before. Shesaid, Did you want Hunter Redfern to make you a vampire?There was a long pause. Then Quinn said expressionlessly, As a matter of fact, I wanted to kill him for it.I see. Id want to do the same, Rashel thought. She didnt mean to ask any more questions, but shefound herself saying, Then why did he do it? I mean, w hy pick you?Another pause. Just when she was sure he wouldnt answer, he said, I was-I wanted to get married one ofhis daughters. Her name was Dove.You wanted to marry a vampire?I didnt know she was a vampire This time Quinns voice was quick and impatient. Hunter Redfernwas certain in Charlestown. Granted, a few bulk said his wife had been a witch, but in those dayspeople said that if you smiled in church.So he just lived there and nobody knew, Rashel said.Most people accepted him. A faint mocking smile curved Quinns lips. My own father accepted him,and he was the minister.Despite herself, Rashel was fascinated. And you had to be a vampire to marry her? Dove, I mean.I didnt get to marry her, Quinn said tonelessly. He seemed as surprised as she was that he was intercourseher these things. But he went on, seeming to speak almost to himself. Hunter wanted me to marry one ofhis other daughters. I said Id rather marry a pig. Garnet-thats the oldest-was about as interesting as as fall into place of wood. And Lily, the middle one, was evil. I could see that in her eyes. I only wanted Dove.And you told him that? Of course. He agreed to it finally-and then he told me his familys secret. Well.Quinn laughed bitterly. He didnt tell me, actually. It was more of a demonstration. When I woke up, Iwas dead and a vampire. It was quite an experience.Rashel opened her mouth and then shut it again, trying to imagine the horror of it. Finally she just said, I bet.They sat for a moment in silence. Rashel had never felt so close to a vampire. Instead of disgust andhatred, she felt pity. But what happened to Dove? Quinn seemed to tense all over. She died, he saidnastily. It was clear that his confidences were over. How?None of your business Rashel tilted her head and looked at him soberly. How, John Quinn? Youknow, there are some things you really ought to tell other people. It might help.I dont need a damn psychoanalyst, he spat. He was furious now, and there was a dark light in hiseyes that ought to have frightened Rashel. He looked as wild as she felt sometimes, when she didnt carewho she hurt.She wasnt frightened. She was strangely calm, the kind of calm she felt when her breathing exercisesmade her feel one with the earth and perfectly sure of her path.Look, Quinn-I really think youd better kill me now, he said tightly. Unless youre too thick-skulled or too scared. Thiswood wont hold forever, you know. And when I get out, Im going to use that sword on you.Startled, Rashel looked down at Vickys handcuffs. They were bent. Not the oak, of course-it was themetal hinges that were coming apart. Soon hed have enough room to slip them off.He was very strong, even for a vampire.And then, with the same odd calm, she realized what she was going to do.Yes, thats a salutary idea, she said. Keep bending them. I can say thats how you got out.What are you talking about?Rashel got up and searched for a steel knife to cut the cords on his feet. Im letting you go, Jo hn Quinn, she said.He paused in his wrench of the handcuffs. Youre insane, he said, as if hed just discovered this.You may be right. Rashel found the knife and slit by dint of the bast cords.He gave the handcuffs a twist. If, he said deliberately, you think that because I was a human once, Ihave any pity on them, you are very, very wrong. I hate humans more than I hate the Redferns. Why?He bared his teeth. No, thank you. I dont have to condone anything to you. Just take my word for it.She believed him. He looked as angry and as dangerous as an sentient being in a trap. All right, she said,stepping back and putting her hand on the hilt of her bokken. Take your best shot. But remember, I beatyou once. I was the one who knocked you out.He blinked. Then he shook his head in disbelief. You little idiot, he said. I wasnt paying attention. Ithought you were another of those jerks falling over their own feet. And I wasnt even fighting themseriously. He sat up in one fluid movement that showed the strength he had, and the control of his own body.You dont have a chance, he said softly, turning those dark eyes on her. Now that he wasnt lookinginto the flashlight, his pupils were huge. Youre dead already.Rashel had a sinking feeling that was telling her the same thing.Im faster than any human, the soft voice went on. Im stronger than any human. I can see better in thedark. And Im much, much nastier.Panic exploded inside Rashel.All at once, she believed him absolutely. She couldnt seem to get her breath, and a void had opened inher stomach. She lost any vestige of her previous calm.Hes right-you were an idiot, she told herself wildly. You had every chance to stop him and you blew it.And why? Because you were sorry for him? Sorry for a deranged monster whos going to tear you armfrom limb now? Anyone as stupid as that deserves what they get.She felt as if she were falling, unable to get hold of anything.And then suddenly she did seem to catch something. Something that s he clung to desperately, trying toresist the fear that wanted to suck her into darkness.You couldnt have done anything else.It was the little voice in her mind, being helpful for once. And, strangely, Rashel knew it was true. Shecouldnt have killed him when he was tied up and helpless, not without becoming a monster herself. Andafter hearing his story, she couldnt have ignored the pity she felt.Im probably going to die now, she thought. And Im still scared. But Id do it over again. It was right.She hung on to that as she let the last seconds tick away, the last window of opportunity to stake himwhile the cuffs still held. She knew they were ticking away, and she knew Quinn knew.What a shame to pull your throat out, he said.Rashel held her ground.Quinn gave the handcuffs a final wrench, and the metal hinges squealed. Then the stocks clattered ontothe concrete and he stood up, free. Rashel couldnt see his face anymore it was above the reach of theflashlight.Well, he said evenly.Rashe l whispered, Well.They stood facing each other.Rashel was waiting for the detailed involuntary body movements that would give away which direction hewas going to lunge. But he was more still than any enemy shed ever seen. He kept his tension inside,ready to explode only when he directed it. His control seemed to be complete.Hes got zanshin, she thought.Youre very good, she said softly.Thanks. So are you.Thanks.But it isnt going to matter in the end.Rashel started to say, Well see-and he lunged.She had an instants warning. A barely perceptible movement of his leg told her he was going to spring tohis right, her left. Her body reacted without her direction, moving smoothly and she didnt realize untilshe was doing it that she wasnt using the sword.She had stepped forward, inside his attack, and deflected it with a mirror palm block, striking the innerside of his arm with her left arm. Hitting the nerves to try and numb the limb.But not cutting him. She realized with a dizzy sense of horror that she didnt want to use the sword on him.You are going to die, idiot, he told her, and for an instant she wasnt sure if it was him saying it or thevoice in her head.She tried to push him away. All she could think was that she needed time, time to get her survivalreflexes back. She shoved at himand then her bare hand brushed his, and something happened that was completely beyond her experience.

A Good Friend Being Essay

Everyone not only wants a near(a) friend in their life, scarce they carry one too. Friendships often face a great number of conflicts that may weaken you, or it may do the opposite, delineate your relationship stronger. A good friend may also be cognise as a true friend or a best friend that will eternally be there for you. Having a good friend will keep you going in life, and make you halt a brighter smile on daylights when you are gloomy. They also help you out when you pack them the most, and this will help you reach out certain goals in your life. I have many good friends that I am extremely fortunate to have in my life and I wouldnt trade them for anything else. almost people say that friends do not stay good friends for a long period of time, but that is not true and if you have a good friend you know that is incorrect. First and foremost, a good friend has great number of beneficial qualities and one of them is when everyone walks out on you, they stay with you thr ough everything.You plenty tell them anything and they wont tell a single soul conscionable to make you liveliness happy. For instance, I thought I would never be able to explain my secrets to anyone besides my mother, but when I became good friends with a couple of my class mates, I could tell them anything and everything. They do the same back, sometimes we just talk on the phone for ours telling about our days even if we spend these days together. A good friend will always want to talk to you about anything, even if theyre busy, its just one of the great numbers of things a good friend does for you. They are a howling(prenominal) thing to have, and if you do have a good friend you should be very fortunate to have them. Furthermore, if you need help on anything and no one is around to help you, you can always keep down on your good friends.Having a good friend by your side will help you accomplish extraordinary life goals that you could never imagine achieving. I know for a f act that this is true in the main because I have had this happen to me. One afternoon I was at the local park and I had just realized that I had a enormous test that I had to take the next day. I knew exactly who to call, my good friend Candy. She came and picked me up and we went to her house. She had all the notes out and ready to study. I knew I could add up on her to help me with this test. So we studied for a couple of hours, and then I went home. The next day I was ready for the test and I knew I got every answer correct. I was very grateful to have my good friend to always help me when I need it and no one else is around. I decided I would always study with her.

Article Public Opinion of Police by Different Ethnic Group Essay

Down though the years thither has always been tension and an on and off relationship between the community they serve and impartiality enforcement agencies. And as with any relationship between two people on that point are misunderstanding, break-up and disagreements and the same is with the relationship between the community and its law enforcement agencies exactly just with any relationship at days end both the community and law enforcement put up and share common concerns such as justice and deterrence.With many of communities in America be incursion of immigrants within the last few decades with this incursion of immigrants many communities are universe bombard with so many new language and cultures diversity. Because of this wide range of ethnicity now living within many the walls of our communities and ordering on a whole now have different opinions and views of law enforcement. Now due to the diverse ethnicities flooding our communities the author will investigate how a few of these ethnicity groups like African Americans, Asians and the Latinos neighborhoods views racial profiling, contrariety and past experience with law enforcement agencies.Taking a look at the traumatized relationship and association between the two, as well as the interaction and reaction from the law enforcement agencies and the communities they serve. Since the conception of the law enforcement agencies race has languish since been a vital playing card in policing. Even with the knowledge, awareness and understanding of this there has been slightly improvement but not enough. Racial opus of law enforcement alongside the racial outline of arrest, the rise up in the number of arrest of non- minority like Caucasian by non-white law enforcement officers, while there were lower numbers of arrest by the same officers on other ethnic groups.On the discombobulate side of that coin, more Caucasian officers had a boost in the number of non-white arrest in similarity to the n umber of arrest involving Caucasians. Race has been a polarizingelement the in the society of America for years. And this is every so general within the criminal justice system. Clashes involving both the communities and law enforcement are the flashpoint for practically every latest inner- city riot. Ethnic Groups.The raise of culture variety and immigration has from clock time to time made interaction with law enforcement difficult. Hispanics and Asian neighborhoods are often apprehensive of law enforcement officers due to their past occurrence. Their past incidents variegate from their motherland of origin that was overwhelmed by civil unrest and war. This included exploitation of power by those of self-assurance as well as much dishonesty within law enforcement agencies of that country. For this cause many minorities groups have a apprehension and more often than not an aversion to law enforcement officers.Like within the Hispanic neighborhoods, they often feel that law enf orcement agents differentiates them by racial profiling them all because of their nationality. In Arizona this is a very contentious SB 1070 unlawful migration bill that passed given law enforcement agents the power and authority to need of certain individual (Hispanic) of proof of documentation of legal right to be in America. This law is being adopted in other states as well like New Jersey and Texas, any where there is a high population of Hispanics.IthasbeenreportedbytwoethnicgroupsAfricanAmericansandHispanic/Latinos affirm subordinate levels of agreement concerning their relationship with police officers as compared to those of their copy Caucasians. African Americans and Hispanic/Latinos claims that there is less willingness to obey and to follow orders given by administration especially of Caucasian origin. Racial profiling has consistently been one of the close confounding, divisive and controversial issues the police subdivision confronts. A perception that police targ et members of specific ethnic or racial groups creates a sibylline divide between the police and the communities we serve.But as an officer who has spent a lot of time patrolling the citys streets, I just dont think the perception is accurate. (Dutta, 2010) True racial profiling, in which people are targeted solely because of race or ethnicity, is both illegal and immoral. It destroys public assumption and reduces the effectiveness of the police. There is no place for it in law enforcement. And I firmly believe that most LAPD officers support that viewpoint. Even the reported statement of the officer that he couldnt do his job without racial profiling was most likely misinterpreted.(Dutta, 2010) Differentiation between minorities and Caucasians is how they relate and response to law enforcement agents and how fairly or unjustly he or she feels their treatment was. This is a how many African Americans and Hispanic/Latinos responded when asked by authorities regarding their relation ship with law enforcement agencies this is less equality than when Caucasians reported. Reference Dutta, Sunil, Los Angeles Times, Criminal Profiling vs.Racial Profiling 11- 22- 2010 Retrieved 05/20/2013 http//articles. latimes.com/2010/nov/22/opinion/la-oe-dutta-racial-profiling-20101122 Newport, Frank, Gallup News Service, Racial Profiling is Seen as Widespread, Particularly Among Young Black Men, 12-11-1999 Retrieved 05/20/2013 http//www. gallup. com/poll/3421/racial-profiling-seen-widespread-particularly-among- young-black-men. aspx Maxson, Cheryl, Hennigan, Karen,Sloane, David C. ,Factors That Influence Public Opinion of the Police ,06, 2003 Police discipline and misconduct, community policing, and media. Retrieved 05/20/2013 -http//www. nij. gov/pubs-sum/197925. htm.